Taylar Development Subscription Sales Database Profile Page

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Subscription Sales Database Profile

The following questions are used to determine the gross and net sales revenue realized by a TAYLAR Development, LLC subscription sales campaign. Prospects should be placed in mutually exclusive divisions, i.e., current subscribers should not be placed in any other prospect division such as single ticket buyers or donors.

TAYLAR Development, LLC projections are based on the following responses and are subject to change should the quantity of any division be greater than or less than what is indicated below. TAYLAR Development, LLC will revise its projections based on the actual number and type of leads that are received.

This profile is intended to provide projections for a 2011-2012 Subscription Sales Campaign.

Answers provided in this survey will be verified with the client before projections are given.

Subscribers

Current Subscribers
Individuals who subscribed to the 2010-2011 season.
Number of Current Subscriber seats:
Average # of seats sold per household:
Average $ sale per subscription seat:
Average $ sale per subscription seat for renewals:
Average $ sale per subscription seat for acquisitions:

Lapsed Subscribers
Individuals who subscribed to the 2009-2010 season but have not renewed since.
Number of Lapsed 1 year Subscribers:

Severely Lapsed Subscribers
Individuals who subscribed prior to or during the 2004-2005, 2005-2006, 2006-2007, 2007-2008, and/or the 2008-2009 season but have not renewed since.
Number of Severely Lapsed Subscribers:

Non Subscribers

Multiple Current Single Ticket Buyers - non subscribers
Individuals who bought MORE THAN ONE single ticket during the 2010-2011 season that have no subscription history.
Number of Multiple Current Single Ticket Buyers:

Current Single Ticket Buyers - non subscribers
Individuals who bought ONE single ticket during the 2010-2011 season that have no subscription history.
Number of Single Ticket Buyers:

Lapsed 1 year Single Ticket Buyers - non subscribers
Individuals who bought a single ticket during the 2009-2010 season that have no subscription history, and have not purchased since.
Number of Lapsed 1 year Single Ticket buyers:

Severely Lapsed Single Ticket Buyers - non subscribers
Individuals who bought a single ticket during the 2007-2008 and/or the 2008-2009 seasons that have no subscription history
Number of Severely Lapsed Single Ticket buyers:

Donors - non subscribers, non single ticket buyers
Individuals who gave to the organization's 2009-2010 or 2010-2011 annual fund camaign but are not subscribers nor single ticket buyers (current or prior).
Number of donors:

Prospects / Miscellaneous Lists
Purchased demographics lists; other prospect categories already in database:

List Source/Description of Data:	Projected # of households:

Prior Subscription Sales Campaigns

Have you used telemarketing as a part of your subscription sales programs in the past?

Providing us your prior telemarketing experience will help us understand your goals and your unique organization better:

2010/2011 season telemarketing revenues ($):
2010/2011 renewal subscriber revenues ($):
2010/2011 acquisition subscriber revenues ($):

2009/2010 season telemarketing revenues ($):
2009/2010 renewal subscriber revenues ($):
2009/2010 acquisition subscriber revenues ($):

2008/2009 season telemarketing revenues ($):
2008/2009 renewal subscriber revenues ($):
2008/2009 acquisition subscriber revenues ($):

Additional questions

Timing

When does your season start (or list multiple start dates, e.g. if an Orchestra, Classics start October 1, Pops November 1, etc)?
Do you have a preferred timeline for your telemarketing campaign?
(TAYLAR will recommend a timeline based on our model, but we want to make sure we consider your preferences related to timing.)
Do you also run a fundraising telefunding campaign? If so – what is the timeline/duration of that campaign?
What is your plan for direct mail (renewing subscribers and acquisition)?
General
Has your organization experienced any challenges in the last 1-2 years that might cause public concern regarding your organization?
What particular strengths do you anticipate with your upcoming season we would be selling?
Patrons
Have there been any changes to subscriber benefits, seating (rescaling of halls, fees for exchanges, etc), or parking issues within the last 2 seasons? Please describe.
Are you planning changes to subscriber benefits, seating, or pricing for the new season we would be selling for you? Please describe.
Will we be able to sell single tickets as add-ons to subscription purchases?
Goals
What is the telemarketing gross revenue goal (or estimated goal) for the campaign?
What is the telemarketing goal (or estimated goal) for seats sold for the campaign?

Contact Information

Your contact information

Organization Name:
Contact Name:
Title:
Phone:
Email:
Mailing Address:

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