Taylar Development Subscription Sales Database Profile Page

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Subscription Sales Database Profile

The following questions are used to determine the gross and net sales revenue realized by a TAYLAR Development, LLC subscription sales campaign. Prospects should be placed in mutually exclusive divisions, i.e., current subscribers should not be placed in any other prospect division such as single ticket buyers or donors.

TAYLAR Development, LLC projections are based on the following responses and are subject to change should the quantity of any division be greater than or less than what is indicated below. TAYLAR Development, LLC will revise its projections based on the actual number and type of leads that are received.

This profile is intended to provide projections for a 2009-2010 Subscription Sales Campaign.

Answers provided in this survey will be verified with the client before projections are given.

Subscribers

Current Subscribers
Individuals who subscribed to the 2008-2009 season.
Number of Current Subscribers:
Average # of seats sold per household:
Average $ sale per subscription seat:

Lapsed Subscribers
Individuals who subscribed to the 2007-2008 season but have not renewed since.
Number of Lapsed Subscribers:

Severely Lapsed Subscribers
Individuals who subscribed prior to or during the 2006-2007 season but have not renewed since.
Number of Severely Lapsed Subscribers:

Non Subscribers

Multiple Current Single Ticket Buyers - non subscribers
Individuals who bought MORE THAN ONE single ticket during the 2008-2009 season that have no subscription history.
Number of Multiple Current Single Ticket Buyers:

Current Single Ticket Buyers - non subscribers
Individuals who bought ONE single ticket during the 2008-2009 season that have no subscription history.
Number of Single Ticket Buyers:

Lapsed Single Ticket Buyers - non subscribers
Individuals who bought a single ticket during the 2007-2008 season that have no subscription history.
Number of Lapsed Single Ticket buyers:

Severely Lapsed Single Ticket Buyers - non subscribers
Individuals who bought a single ticket prior to or during the 2006-2007 season that have no subscription history
Number of Severely Lapsed Single Ticket buyers:

Donors - non subscribers, non single ticket buyers
Individuals who gave to the organization's 2008-2009 annual fund camaign but are not subscribers nor single ticket buyers (current or prior).
Number of donors:

Prospects / Miscellaneous Lists
Purchased demographics lists; other prospect categories already in database:

List Source/Description of Data:	Projected # of households:

Prior Subscription Sales Campaigns

Have you used telemarketing as a part of your subscription sales programs in the past?

Providing us your prior telemarketing experience will help us understand your goals and your unique organization better:

2008/2009 season telemarketing revenues ($):
2007/2008 season telemarketing revenues ($):
2006/2007 season telemarketing revenues ($):

Contact Information

Your contact information

Organization Name:
Contact Name:
Title:
Phone:
Email:
Mailing Address:

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