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Telefunding Database Profile


The following questions are used to determine the gross and net revenue realized by a TAYLAR Development, LLC telefunding campaign. Prospects should be placed in mutually exclusive divisions, i.e., current donors should not be placed in any other prospect division such as single ticket buyers or subscribers.

TAYLAR Development, LLC projections are based on the following responses and are subject to change should the quantity of any division be greater than or less than what is indicated below. TAYLAR Development, LLC will revise its projections based on the actual number and type of leads that are received.

This profile is intended to provide projections for a 2008-2009 Telefunding Campaign.

Answers provided in this survey will be verified with the client before projections are given.

Individual Donors
Current Donors
Individuals who gave to the organization during the 2007-2008 campaign.
Number of Current donors:
Average gift:
(please exclude all major gifts and grants that would not be solicited via telefunding)

Lapsed One Year Donors
Individuals who gave to the organization during the 2006-2007 campaign but did not in 2007-2008 campaign.
Number of lapsed Donors:
Average gift:
(please exclude all major gifts and grants that would not be solicited via telefunding)

Lapsed Two Year Donors
Individuals who gave to the organization during the 2005-2006 campaign but did not in 2006-2007 campaign or 2007-2008 campaign.
Number of lapsed Donors:
Average gift:
(please exclude all major gifts and grants that would not be solicited via telefunding)


Severely Lapsed Donors
Individuals who gave to the organization prior to or during the 2004-2005 campaign but not in subsequent seasons.
Number of severely lapsed donors:
Average gift:
(please exclude all major gifts and grants that would not be solicited via telefunding)

Current Subscribers - non donors
Individuals subscribing to the 2007-2008 season with no donor history.
Number of current subscribers:

Lapsed Subscribers - non donors
Individuals who subscribed in previous seasons but did not renew for 2007-2008 and have no giving history.
Number of lapsed subscribers:

Single Ticket Buyers - non donors
Individuals who bought a single ticket during the 2007-2008 season and have no prior organization affiliation and no donor history.
Number of current ticket buyers:

Multi-Single Ticket Buyers - non donors
Individuals who bought multiple single tickets during the 2007-2008 season and have no prior affiliation and no donor history.
Number of current ticket buyers:

Lapsed Single Ticket Buyers - non donors
Individuals who bought single tickets during or previous to the 2006-2007 season.
Number of lapsed single ticket buyers:

Miscellaneous Lists
Purchased demographics lists; other prospect categories already in database:
List Source/Description of Data: Projected number of names:

Business Donors
Current Business Donors
Businesses that gave to the organization during the 2007-2008 campaign.
Number of current business donors:
Average gift:
(please exclude all major gifts and grants that would not be solicited via telefunding)

Lapsed Business Donors
Businesses that gave to the organization during the 2006-2007 campaign but did not renew in the 2007-2008 campaign.
Number of lapsed business donors:
Average gift:
(please exclude all major gifts and grants that would not be solicited via telefunding)

Miscellaneous Lists
Purchased demographics lists; other prospect categories already in database:
List Source/Description of Data: Projected number of names:

Prior Telefunding Campaigns
Have you used telefunding as part of your development program in the past?


Providing us your prior telefunding experiences will help us understand your goals and your unique organization better:

2007/2008 campaign pledges ($):
2007/2008 campaign collection rate (% of pledges paid):
2006/2007 campaign pledges ($):
2006/2007 campaign collection rate (% of pledges paid):
2005/2006 campaign pledges ($):
2005/2006 campaign collection rate (% of pledges paid):

Contact Information
Your contact information
Organization Name:
Contact Name:
Title:
Phone:
Email:
Mailing Address:


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