Taylar Development Telefunding Database Profile Page

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Telefunding Database Profile

The following questions are used to determine the gross and net revenue realized by a TAYLAR Development, LLC telefunding campaign. Prospects should be placed in mutually exclusive divisions, i.e., current donors should not be placed in any other prospect division such as single ticket buyers or subscribers.

TAYLAR Development, LLC projections are based on the following responses and are subject to change should the quantity of any division be greater than or less than what is indicated below. TAYLAR Development, LLC will revise its projections based on the actual number and type of leads that are received.

This profile is intended to provide projections for a 2010-2011 Telefunding Campaign.

Answers provided in this survey will be verified with the client before projections are given.

Individual Donors

Current Donors
Individuals who gave to the organization during the 2009-2010 campaign.
Number of Current donors:
Average gift:
(Include only doners you would send to a telefunding campaign. Please exclude all major gifts and grants that would not be solicited via telefunding)

Lapsed One Year Donors
Individuals who gave to the organization during the 2008-2009 campaign but did not in 2009-2010 campaign.
Number of lapsed Donors:
Average gift:
(Include only doners you would send to a telefunding campaign. Please exclude all major gifts and grants that would not be solicited via telefunding)

Lapsed Two Year Donors
Individuals who gave to the organization during the 2007-2008 campaign but did not in 2008-2009 campaign or 2009-2010 campaign.
Number of lapsed Donors:
Average gift:
(Include only doners you would send to a telefunding campaign. Please exclude all major gifts and grants that would not be solicited via telefunding)

Severely Lapsed Donors
Individuals who gave to the organization during the 2002-2003, 2003-2004, 2004-2005, 2005-2006, and/or the 2006-2007 campaign but not in subsequent seasons.
Number of severely lapsed donors:
Average gift:
(Include only doners you would send to a telefunding campaign. Please exclude all major gifts and grants that would not be solicited via telefunding)

Current Subscribers - non donors
Individuals subscribing to the 2009-2010 season with no donor history.
Number of current subscribers:

Lapsed Subscribers - non donors
Individuals who subscribed in the 2007-2008 and/or the 2008-2009 but did not renew for 2009-2010 and have no giving history.
Number of lapsed subscribers:

Multi-Single Ticket Buyers - non donors
Individuals who bought multiple single tickets during the 2009-2010 season and have no prior affiliation and no donor history.
Number of current ticket buyers:

Single Ticket Buyers - non donors
Individuals who bought a single ticket during the 2009-2010 season and have no prior organization affiliation and no donor history.
Number of current ticket buyers:

Lapsed 1 Year Single Ticket Buyers - non donors
Individuals who bought single tickets during or previous to the 2008-2009 season.
Number of lapsed single ticket buyers:

Lapsed 2 Year Single Ticket Buyers - non donors
Individuals who bought single tickets during or previous to the 2007-2008 season.
Number of lapsed single ticket buyers:

Miscellaneous Lists
Purchased demographics lists; other prospect categories already in database:

List Source/Description of Data:	Projected number of names:

Business Donors

Current Business Donors
Businesses that gave to the organization during the 2009-2010 campaign.
Number of current business donors:
Average gift:
(Include only doners you would send to a telefunding campaign. Please exclude all major gifts and grants that would not be solicited via telefunding)

Lapsed Business Donors
Businesses that gave to the organization during the 2005-2006, 2006-2007, 2007-2008, or 2008-2009 campaigns but did not renew in the 2009-2010 campaign.
Number of lapsed business donors:
Average gift:
(Include only doners you would send to a telefunding campaign. Please exclude all major gifts and grants that would not be solicited via telefunding)

Miscellaneous Lists
Purchased demographics lists; other prospect categories already in database:

List Source/Description of Data:	Projected number of names:

Prior Telefunding Campaigns

Have you used telefunding as part of your development program in the past?

Providing us your prior telefunding experiences will help us understand your goals and your unique organization better:

2009/2010 campaign pledges ($):
2009/2010 campaign collection rate (% of pledges paid):
2009/2010 renewal dollars generated:
2009/2010 lapsed dollars generated:
2009/2010 acquisition dollars generated:
(Note: Acquisition = STB or Sub non-donor groups and other prospects with no giving history)

2008/2009 campaign pledges ($):
2008/2009 campaign collection rate (% of pledges paid):
2008/2009 renewal dollars generated:
2008/2009 lapsed dollars generated:
2008/2009 acquisition dollars generated:
(Note: Acquisition = STB or Sub non-donor groups and other prospects with no giving history)

2007/2008 campaign pledges ($):
2007/2008 campaign collection rate (% of pledges paid):
2007/2008 renewal dollars generated:
2007/2008 lapsed dollars generated:
2007/2008 acquisition dollars generated:
(Note: Acquisition = STB or Sub non-donor groups and other prospects with no giving history)

Additional questions

When does your fiscal year end?
Do you have a preferred timeline for your telefunding campaign?
(TAYLAR will recommend a timeline based on our model, but we want to make sure we consider your preferences related to timing.)
Do you also run a subscription sales telemarketing campaign? If so – what is the timeline/duration of that campaign?
Has your organization experienced any challenges in the last 1-2 years that might cause public concern regarding your organization?
What particular strengths do you highlight when asking major donors for gifts to your organization?
In a few sentences, what are your organization’s goals over the next year regarding the following:
a) Finances
b) Artistic
c) Education/Outreach
d) Other?

Contact Information

Your contact information

Organization Name:
Contact Name:
Title:
Phone:
Email:
Mailing Address:

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