The following questions are used to determine the gross and net revenue realized by a TAYLAR subscription telesales campaign.


  • Prospects should be placed in mutually exclusive divisions, i.e., current subscribers should not be placed in any other prospect division such as single ticket buyers. The profile is shown in a hierarchical order, meaning that if a prospect appears in a category higher in the profile, it should not also appear in a category lower in the profile.
  • Household quantities should be given (e.g. if a single household purchased 4 seats to a single event, that household should only be counted once).
  • This profile is intended to provide projections for a 2019/2020 subscription ticket telesales campaign.
  • Please ONLY include donors or patrons you would send to a tele-sales campaign. Please exclude all major gifts, staff/board, or others that would not be solicited via telefunding

TAYLAR revenue and cost projections are based on the following responses and are subject to change should the quantity of any lead group be greater than or less than what is indicated below. TAYLAR will revise its projections based on the actual number and type of leads that are received.