INDIVIDUAL TELEFUNDING

A broad donor base is essential to any organization’s long-term financial health. TAYLAR’s individual telefunding campaigns will build your broad donor base and focus on these areas:

  • Renewal donors: Are you realizing the highest renewal rates AND seeing increases from your donors year-over-year? TAYLAR Telefunding Campaigns see 15-30%+ annual increases from renewal donors and are the best way to make a personal appeal to donors you cannot connect with one-on-one each year.

  • Larger dollar donors
    TAYLAR has Advocates dedicated to handle your white glove donors. We are experienced in managing relationships with consistent donors whose gift sizes are well above the average. Not only are we effective fundraisers, but we also understand the importance of the relationship. In addition, TAYLAR’s Relationship Manager Campaigns combine strategy and technology, resulting in larger gifts and a higher donor retention rate.

  • Smaller dollar donors
    TAYLAR will develop strategies for your campaign to increase average gift sizes and promote consistent giving over multiple years. Today, online gifts and gifts by younger donors are often small. We will be instrumental in your ability to retain and further engage these important constituents.

  • Lapsed donors: TAYLAR will bring back donors that have been absent for up to 5 years. Lapsed donor re-engagement response rates range from 12-40%.

  • Acquisition: Our acquisition campaigns secure first time donors from recent single ticket buyers and subscribers to your organization. Acquisition fundraising is the base of any strong Telefunding Campaign, and TAYLAR’s campaigns are generally comprised of more than 40% acquisition dollars and more than 65% acquisition donor counts. Our acquisition gift sizes are the highest in the industry.

All TAYLAR individual Telefunding Campaigns include our turn-key pledge fulfillment services.


WORKPLACE GIVING CAMPAIGNS

TAYLAR’s individual Telefunding Campaigns can also include lapsed workplace giving donors. If your organization currently conducts workplace giving campaigns, TAYLAR will connect with former employees of those organizations or simply those donors who did not make it into this year’s campaign.

 

Capital Campaigns, Designated Giving, and Planned Giving

TAYLAR can design specialty campaigns including:

  • Capital or Designated Giving campaigns can be part of a larger project or smaller, independent campaign. These campaigns focus on funding a unique project such as a seat campaign, new instruments for an education program, or the final phase of a building project. Capital or designated giving campaigns are a great way to expand the participation of your patron base within the organization.

  • Planned Giving prospecting is designed to assist your Planned Giving officers in finding patrons who have not yet considered a legacy gift to your organization. Planned Giving campaigns will cultivate prospects for your organization to take to the next level. TAYLAR will work with you to develop a Planned Giving prospect profile to include:

    • Wealth screening and capacity evaluation

    • Affinity and relationship evaluation to determine the engagement level of your patrons

    • Demographic factors

Our Advocates will open the door to a planned giving prospect and setup a conversation with your Planned Giving officer – either to a personal visit or a special opportunity.

  • Sponsorship Promotion & Corporate Telefunding: Every community has high profile businesses that arts organizations depend upon for a sizeable portion of your contributed revenue. There are also hundreds or thousands of small to medium sized businesses in any community that development officers simply do not have the time to visit or schedule a presentation with. TAYLAR can develop a campaign to solicit the businesses that often go overlooked for lack of time and/or resources. We will promote corporate giving or sponsorship opportunities to targeted businesses that want to be connected with your arts organization. Restaurants, retail stores, medical clinics, law offices, or other service businesses – no matter how small or large, are willing to step up and support the arts when properly motivated. Not only is new financial support secured, but the profile of the arts organization is raised in the business community through our contacts.

 

Database development

We organize your data to coordinate the timing and activities of marketing and development efforts to prevent donor and patron fatigue. We work with multiple database formats and can even coordinate the entry of subscription/ticket sales and/or gifts into some database systems.

 

Lead matrixing and campaign plans

We will develop a timeline and lead matrix to coordinate your direct mail, telefunding and subscriptions telesales efforts to ensure all work together to avoid overlap, maximize your revenue and reduce your costs. TAYLAR will ensure complete lead pool penetration and the ability to conduct multiple appeal strategies during the campaign.

 

Pledge fulfillment

With TAYLAR as your turn-key telefunding partner, in addition to telephone pledge solicitation, your campaign includes complete pledge fulfillment services. It is important when comparing telefunding providers that you evaluate all costs. Our costs include the following:

  • All daily, weekly and monthly reporting

  • Initial invoice e-mailed or mailed to all donors who do not pay by credit card over the phone

  • Monthly follow-up invoice e-mailed or mailed to all donors whose pledges are not yet paid

  • Collection calls to all donors whose pledges are not paid, starting 90-120 days after the campaign commences

  • Collection and follow-up invoice activities continue for 90 days after the campaign pledge solicitation is completed

  • E-Mail or paper donor invoicing: TAYLAR’s donor invoicing process provides the face of your organization without the internal administration. Additionally, all donors with e-mail addresses will receive e-mail invoices versus paper (unless specified otherwise by the donor). TAYLAR’s e-mail donor invoice process also provides a direct link to your website for donor payment (as available on your website).

 

Thank-you campaigns

TAYLAR recommends thank-you campaigns to focus on a donor-centered fundraising strategy. A thank-you campaign is coupled with an existing fundraising or marketing campaign to build upon our relationship strategy. Donors and patrons who receive thank-you calls between their purchases are much more likely to renew their gift and/or seats, and are likely to increase giving to your organization substantially. Thank-you campaigns are part of a relationship strategy that has a direct impact on your bottom line.

 

Phone appending services

TAYLAR provides phone correction services at no additional charge on leads that came to TAYLAR with an existing phone number. We can also append phone numbers on portions of your database that do not have phone numbers.

 

Direct Mail

TAYLAR can provided targeted direct mail services. We can be your turn-key telefunding and direct mail partner, or provide ala-carte services as follows:

  • Design services

  • Printing

  • Postage & mailing, including address correction and NCOA services

  • List management

In many cases, TAYLAR’s direct mail costs are significantly lower than many other direct mail house options.

TAYLAR is an entirely paperless operation for our Fundraising and Sales Advocates. The only paper used in our office is for paper donor invoices, when e-mail invoices are not preferred by the donor.

TAYLAR designed and built our own front & back-end user interface, database and reporting system. Learn more about Kaos here (some sort of link to the Kaos section)

  • All information provided by your organization’s database is available electronically to our Advocates at the time they are on the phone with a potential donor or patron. This includes all giving and patron histories.

  • Customized training materials and links for your organization are available next to the potential donor’s record during the call.

  • Targeted ask levels and messaging based on custom segmentation provide specific direction to the Advocate at the time of the call.

  • Database updates and removals as provided by your organization are updated immediately in the call rooms.

 

Caller ID

Your customers want to know who is calling. TAYLAR’s outbound calling on your behalf will come from a caller ID connected to your organization, not ours. When your patron answers their phone, they will see your organization’s phone number and name appear on their caller ID, seamlessly connecting your telephone campaign with your organization.


Please contact us for information on a potential campaign with TAYLAR. Should your organization and TAYLAR be a good match for a partnership, we will provide for you:

  •     Revenue and performance for your campaign
  •     Pricing and cost structure
  •     Campaign structure and timing

If you have questions or would like to discuss your campaigns, please contact Paul Larson at 312-757-5934 or plarson@taylardevelopment.com.

TELEFUNDING CAMPAIGN PROFILE


Relationship Manager Campaigns

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