Unlike direct mail, telefunding and phone based marketing allows the organizations’ message to be tailored to each individual prospect. TAYLAR’s fundraisers and marketers listen very carefully to responses they encounter and can immediately adjust their message to increase the chances of receiving a positive response. Questions can be answered and objections can be overcome. In turn, response rates are many times greater than those achieved by even the most well written and timed direct mail piece. Telefunding secures a higher average gift from new donors and greater donor retention and increases from renewal donors. Our phone based marketing programs secure significantly higher subscription renewal rates and new subscriptions than direct mail alone.

Because phone based fundraising and marketing is more flexible and reaches more of your patrons, being on the phone can also work simultaneously as a public relations tool. Have something you want your donors to know? Want to clear up misconceptions or clarify something? The right telefunding and marketing firm will work with your organization to get your message out to the maximum number of people in the most personal way - human to human contact.